Audi: The 24 Hours of Le Forza
Le Mans is the most grueling 24-hour endurance race in the world, which Audi has won 13 times. Unfortunately, it's not really a thing in America. But video games are. So to bring the thrills of Le Mans to America, we created and hosted the first-ever 24-hour online endurance race on the driving game Forza. When Le Mans started in France, Le Forza started in San Francisco.
Broadcast live on Twitch (before brands knew what Twitch was), Le Forza had 1 million organic views, which was 25x the American viewership of the real Le Mans.
- Project Roles
- Copywriting, Digital, Entertainment, Experiential, Interactive, Social, Conceptual
- Advertising, Branded Content, Events