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REI Go Playlist

REI wanted BBDO to create a campaign to promote their winter sports gear: skis, snowboards, boots, goggles, etc. We commissioned ten up-and-coming bands to write songs about winter. We showcased the songs on a microsite, where all of the songs were available for download. The microsite was supported by print and it all mapped back to the winter sports section of the REI main website.

Project Roles
Copywriter
Company
BBDO
Skills
Copywriting
Media
Websites
Project Industries
Sports
REI Go Playlist
REI Go Playlist
REI Go Playlist