REI Go Playlist
REI wanted BBDO to create a campaign to promote their winter sports gear: skis, snowboards, boots, goggles, etc.
We commissioned ten up-and-coming bands to write songs about winter. We showcased the songs on a microsite, where all of the songs were available for download.
The microsite was supported by print and it all mapped back to the winter sports section of the REI main website.
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