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Transamerica: It's Real Now.

"It's Real Now" is a 360 brand campaign for Transamerica: TV commercials, online films, landing page, Facebook, Twitter, banners, and print. These are the financial moments in life when people say: "It's Real Now." The films were directed by Steven Spielberg's Oscar-winning cinematographer, Janusz Kaminski.

Project Roles
Copywriter
Company
JWT
Skills
Copywriting, Creative Direction
Media
Interactive Videos, Manifestos, Microsites, Photography, Viral Films
Project Industries
Finance
Transamerica: It's Real Now.
Transamerica: It's Real Now.
Transamerica: It's Real Now.
Transamerica: It's Real Now.
Transamerica: It's Real Now.
Transamerica: It's Real Now.
Transamerica: It's Real Now.