VISA / NFL E-Z Scoreboard

Tasked with promoting Visa Checkout's sponsorship of the 2015 NFL season, I went beyond a mere digital play and developed an entirely new advertising platform — bringing users up-to-the-minute news, scores, and team highlights, in the places you’d least expect it — banner ads. Available on Mozilla and Google's Chrome store, this downloadable browser extension would automatically change banner ads on any website into a customizable, Visa Checkout-branded, sports platform — providing ongoing utility that extends far beyond mere adblocking. "The easier way to pay online gives you an easier way to follow your favorite teams."