VISA Checkout Credit Offer
Visa Checkout tasked me with creating awareness for their Universal Credit Statement Offer using non-traditional, digital and social channels. Rather than promote the standard offer of a "$10 credit for new Visa Checkout enrollees," I incorporated Kickstarter and Tinder in an effort to create "digital buzz":
"Pay It Forward" — Kickstarter
With a wink and smile, I reinvented the standard enrollee offer by creating a Kickstarter campaign that flipped-the-script on donating.
With a $1M cap, Visa's offer would award a $10 credit to the first 100,000 enrollees. Therefore, instead of asking for donations, Visa would donate $10 to whomever enrolled in Visa Checkout.
"Score" In-App Advertising — Tinder
Once again, we strove to utilize non-traditional social means to promote Visa Checkout's $10 credit offer to new enrollees — creating a humorous, tongue-in-cheek, in-app engagement to attract our older millennial demographic.
The easier way to pay online presents an easier way to get "hooked-up."
Using Tinder, I created a monetary version of Alexander Hamilton. Swiping right, would allow the user to enroll and receive their $10 credit.
- Project Roles
- Art Director, Designer
- Art Direction, Conceptual, Design
- Project Industries