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Samsung Note7: "More Everything"

I was the lead writer on the team that launched Samsung's Note7 (before it exploded and was recalled). I wrote the messaging toolkit that was distributed to partner agencies and retail carriers, and implemented on Samsung.com, billboards, ad units, and across social channels. I also helped create the TVC that premiered during the 2016 Olympic Games, working on the script and developing the story along with picking the music that the spot was set to.

Project Roles
Copywriter
Company
R/GA
Skills
Copywriting
Media
Commercials - Broadcast
Project Industries
Advertising
Samsung Note7: "More Everything"
Collaborators