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Earthgrains Branding and Packaging Design

Sara Lee wanted to refresh its brands’ product line and launch a new Earthgrains Brand, Eco-Grain. The concept was a new, environmentally friendly look and feel. The design featured a windowed paper package, giving the brand a more Eco-friendly premium feel. This strategy allowed the product to differentiate itself on the shelf resulting in a huge increase of market share for the brand.A complete overhaul was done to its entire packaging lineup of 12 bakery products.

Project Roles
Art Director, Creative Director
Company
Launch Creative
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Creative Direction, Food, Retail, Sketch, Strategy, Type Design
Media
Brand Guidelines, Illustrations, Packaging, Retail Designs
Project Industries
Lifestyle, Packaged Goods
Earthgrains Branding and Packaging Design
Earthgrains Branding and Packaging Design