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Earthgrains Branding and Packaging Design
Sara Lee wanted to refresh its brands’ product line and launch a new Earthgrains Brand, Eco-Grain. The concept was a new, environmentally friendly look and feel. The design featured a windowed paper package, giving the brand a more Eco-friendly premium feel. This strategy allowed the product to differentiate itself on the shelf resulting in a huge increase of market share for the brand.A complete overhaul was done to its entire packaging lineup of 12 bakery products.
- Project Roles
- Art Director, Creative Director
- Company
- Launch Creative
- Skills
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Creative Direction, Food, Retail, Sketch, Strategy, Type Design
- Media
- Brand Guidelines, Illustrations, Packaging, Retail Designs
- Project Industries
- Lifestyle, Packaged Goods
