When Samsung decided to change the way it marketed products, it turned to R/GA to develop a new verbal and visual language for collections of devices.
I was the copywriting lead on the project, working with planners and designers to develop use cases for each of the product bundles, and writing copy for two national TV spots (including storyboards), online advertising, Samsung.com, retail placements, a Spotify commercial and more. When assets were refreshed, I was the creative lead on the shoot, working with photographer Carlos Serrao to capture every shot.
- Project Roles
- Conceptual, Copywriting
- Advertising, Commercials - Video, Retail Designs, Websites
- Project Industries