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Equinox: The Pursuit

I was the lead copywriter on the the Cannes-winning team that launched “The Pursuit," a connected cycling program that represented a joint effort between R/GA and in-house creatives at Equinox. I worked closely with experience designers to figure out when and where messaging should appear throughout the class, both on the large screen in the front of the room and on the phones that functioned as second screens on individual bikes. I also wrote copy for the website and launch materials, and was responsible for producing the nine Cannes submissions that resulted in numerous Lions.

Project Roles
Copywriting, Experiential
Advertising, Interactive Installations
Project Industries
Lifestyle, Sports
Equinox: The Pursuit