We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Samsung: Rihanna ANTIdiaRy

To create buzz around Rihanna's upcoming album and announce her partnership with Samsung, R/GA created an immersive mobile experience called "ANTIdiaRy." Telling a fantastical version of Rihanna's fascinating story, beginning with her childhood in Barbados and ending with her incredible rise to fame, the experience took users through eight 360-degree rooms that featured interactive cinemagraphs, digital films, audio and more. It was idolized up by Rihanna's diehard fan base (dubbed "the Navy") and picked up by dozens of publications. I was the copywriting lead on the project, responsible for everything from concepting to interface copy to voiceover casting and user journey development.

Project Roles
Copywriter
Company
R/GA
Skills
Conceptual, Content, Copywriting
Media
Mobile Apps, Virtual Reality
Project Industries
Advertising, Music
Samsung: Rihanna ANTIdiaRy
Collaborators