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Samsung: Rihanna ANTIdiaRy

To create buzz around Rihanna's upcoming album and announce her partnership with Samsung, R/GA created an immersive mobile experience called "ANTIdiaRy." Telling a fantastical version of Rihanna's fascinating story, beginning with her childhood in Barbados and ending with her incredible rise to fame, the experience took users through eight 360-degree rooms that featured interactive cinemagraphs, digital films, audio and more. It was idolized up by Rihanna's diehard fan base (dubbed "the Navy") and picked up by dozens of publications. I was the copywriting lead on the project, responsible for everything from concepting to interface copy to voiceover casting and user journey development.

Project Roles
Conceptual, Content, Copywriting
Mobile Apps, Virtual Reality
Project Industries
Advertising, Music
Samsung: Rihanna ANTIdiaRy