Buzzed Driving is Drunk Driving
Too many drunk driving campaigns focus on the wrong thing, an accident. This focus on the worst case scenario never breaks through. People just block it out. A gruesome car crash is too unthinkable, people tell themselves "not me". We took a different approach. We talked about the financial consequences. We talked about the large bill you will pay for simply being caught. A bill much hire than most realize.
I was the lead Art Director on this campaign from concept through final production.
- Project Roles
- Art Director
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Broadcast, Commercial, Conceptual, Outdoor
- Advertising, Commercials - Broadcast, Commercials - Video, Posters, Billboards
- Project Industries
- Advertising, Non-Profit