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Buzzed Driving is Drunk Driving

Most drunk driving campaigns focus on the worst case scenario, a car accident. This approach doesn’t work, people block it out. They think "it won't happen me". We took a different approach, we focussed on the financial consequences of simply driving over the limit. A cost that is much hire than most realize. To bring the project to life, I shot with director Ian Mckensie.

Project Roles
Art Director
Company
Chase
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Broadcast, Commercial, Conceptual, Outdoor
Media
Advertising, Commercials - Broadcast, Commercials - Video, Posters, Billboards
Project Industries
Advertising, Non-Profit
Buzzed Driving is Drunk Driving
Buzzed Driving is Drunk Driving
Buzzed Driving is Drunk Driving