Buzzed Driving is Drunk Driving
Most drunk driving campaigns focus on the worst case scenario, a car accident. This approach doesn’t work, people block it out. They think "it won't happen me".
We took a different approach, we focussed on the financial consequences of simply driving over the limit. A cost that is much hire than most realize.
To bring the project to life, I shot with director Ian Mckensie.
- Project Roles
- Art Director
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Broadcast, Commercial, Conceptual, Outdoor
- Advertising, Commercials - Broadcast, Commercials - Video, Posters, Billboards
- Project Industries
- Advertising, Non-Profit