We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Astor Place

Astor Place is a short two-block street in NoHo/East Village, in the lower part of the New York City borough of Manhattan. It runs from Broadway in the west, just below East 8th Street. I created a new branding system for Astor Place, consisting of a word mark, logo and gesture, to activate the plaza and to host a variety of events. From research, concept and design the new branding is bold and young, it shows activity and excitement. The bright red color is clearly seen from every street leading to Astor Place and welcomes you to the plaza.

Project Roles
Art Director, Designer, UX/IA Designer
Company
MTWTF
Skills
Art Direction, Design, Environments, Print, Conceptual
Media
Brand Guidelines, Environmental Design, Logos, Posters, UI Design, Visual Designs, Websites, Wireframes
Project Industries
Advertising, Lifestyle, Non-Profit, Startups
Astor Place
Astor Place
Astor Place
Astor Place
Astor Place
Astor Place