Astor Place

Astor Place is a short two-block street in NoHo/East Village, in the lower part of the New York City borough of Manhattan. It runs from Broadway in the west, just below East 8th Street.

I created a new branding system for Astor Place, consisting of a word mark, logo and gesture, to activate the plaza and to host a variety of events. From research, concept and design the new branding is bold and young, it shows activity and excitement. The bright red color is clearly seen from every street leading to Astor Place and welcomes you to the plaza.