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Pedigree Pop-Up Store
I helped conceive, produce, and manage the creation of a Pedigree pop-up shop in Times Square during the Westminster Dog Show. At the shop, people could adopt shelter dogs, buy merchandise that would benefit adoption programs, and become life-long devotees of Pedigree.
- Project Roles
- Content Producer, Executive Producer, Writer
- Company
- TBWA\CHIAT\DAY
- Skills
- Copywriting, Producing
- Media
- Branded Content, Case Study Videos
- Project Industries
- Advertising
