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Grey Poupon "Society of Good Taste"

Problem: The most iconic mustard company in all the land hadn’t done any advertising in 20 years and wanted to know how to get back in the game. Solution: Resurrect the highbrow status that invented mustard glory in the first place and make Grey Poupon the most exclusive brand to follow on Facebook. Introducing: The Society of Good Taste. When other brands beg for likes, Grey Poupon wants to know if you cut the mustard. I worked as an Art Director on this project generating social content for The Society of Good Taste. This included creating concepts for activations within The Society, designing and writing social content, and creating concepts for video content. CDs: Alex Sann & Mike Kohlbecker AD: Jonathan Wright & Tushar Date CW: Jonathan, Mitchell Stevens, & Rachel Carlson Awards: Canne Lion Silver: Best Use of Social Media Canne Lion Bronze: State of the art Integrated campaign OneShow Silver Pencil: Best Use of Social Media

Project Roles
Art Director
Company
Crispin Porter + Bogusky
Skills
Art Direction
Media
Advertising, Social Media Content, Social Media Copy, Visual Designs
Project Industries
Advertising
Grey Poupon "Society of Good Taste"
Collaborators