The Latin Baby, Baby Food Packaging

The founders of The Latin Baby are two mothers looking to bring latin flavors to a market filled with sugary and unexciting flavors. After extensive competitive research, SMAKK learned that Latin Baby's competitors weren't taking advantage of an illustrated approach. Since many American moms aren't always using latin fruits and vegetables in their daily cuisine, showing the beauty of the latin ingredients was a no-brainer.

My primary roles included: concepting ideas, creating moodboards, executing illustrations and designing the packaging.

Creative Direction: Katie Klencheski
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