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Taco Bell Think Outside the Bun

While at FCB, I helped launch the "Think Outside the Bun" campaign for Taco Bell. The campaign reversed years of declining sales for that "quick serve restaurant" and showed positive year-on-year sales every year I worked on it. I won a Bronze and a Gold Effie for two different campaigns within three years while working on the Bell, while still managing to make Adweek's Top Spots.

Project Roles
Art Director, Copywriter
Company
Foote Cone & Belding
Skills
Art Direction, Copywriting
Media
Commercials - Broadcast
Project Industries
Retail
Taco Bell Think Outside the Bun
Taco Bell Think Outside the Bun