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Amazon Singing Sweatermen

One of my first assignments at FCB was working on Amazon.com. We created six spots for their holiday campaign featuring the singing "Amazon Sweaterman". Evoking Mitch Miller, the Sweatermen sang earnestly about shopping online. To get that vintage look, we made dubs of dubs of dubs before striking a master version. The campaign was a huge success, even garnering the TV pitchmen a featured slot on Good Morning America. It was recognized by the One Show, British D&AD, Addys, Adweek, Advertising Age, Creativity, the London International Advertising Awards and the Stout-Laden Awards.

Project Roles
Art Director
Foote Cone & Belding
Art Direction
Commercials - Broadcast
Project Industries