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Honda Element National Campaign

One of the most unattractive cars ever proved to be one of the most attractive assignments I can think of. My partner Mindy and I updated and extended the already-popular Element campaign through four television spots / web videos plus a mid-year TV response (‘Pointer’) to the Element’s designation as ‘Dog Car of the Year.’

Project Roles
Copywriter
Company
RPA
Skills
Comedy, Commercial, Conceptual, Copywriting, Humor, Integrated, Low Budget, Scripting, TV
Media
2D Animations, Advertising, Commercials - Broadcast
Project Industries
Automotive