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Honda Element National Campaign
One of the most unattractive cars ever proved to be one of the most attractive assignments I can think of. My partner Mindy and I updated and extended the already-popular Element campaign through four television spots / web videos plus a mid-year TV response (‘Pointer’) to the Element’s designation as ‘Dog Car of the Year.’
- Project Roles
- Copywriter
- Company
- RPA
- Skills
- Comedy, Commercial, Conceptual, Copywriting, Humor, Integrated, Low Budget, Scripting, TV
- Media
- 2D Animations, Advertising, Commercials - Broadcast
- Project Industries
- Automotive