Peet's Coffee Brand Campaign
Peet's Coffee was founded in Berkeley, California in 1966 as the first craft coffee company of its caliber. For fifty years, they have been doing things the same way: sourcing the best beans, hand-roasting in small batches and never compromising on freshness. Peet's changed how America looked at coffee, before the birth of Starbucks.
For their 50th anniversary campaign, we told their genuine and interesting story of craftsmanship, passion and commitment, reclaiming their history as The Original Craft Coffee.
On April Fool's Day (their actual birthday) we launched a "No Fooling" social campaign in which no lies were told- only the impressive truths behind Peet's honest business.
- Project Roles
- Art Director
- Art Direction, Design, Food, Mobile, Social
- Brand Films, Commercials - Video, Social Media Content
- Project Industries