Problem: Every year the USPS sets out to win the holidays. And this year they want to help you win the holidays too.
<b>Solution:</b> I designed and launched a responsive holiday site that gives you everything you need to tackle the holiday shipping season. From ordering free boxes to scheduling package pickups and more, this site makes conquering the holiday season a breeze. Because 'This is Our Season'.
In addition, the campaign paired the standard USPS mailbox with the technology of augmented reality. Every blue mailbox in America became an ad space. The video below shows how users could interact with the mailboxes and the holiday website.
- Project Roles
- Art Director, Designer, Illustrator
- Adobe Illustrator, Adobe Photoshop, Art Direction, Design, User Behavior Research, Vector
- 2D Animations, App Design, Augmented Reality, Branded Content, Web Apps, Websites
- Project Industries
- Advertising, B2B