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CHACO X ORVIS X YETI

I was approached by Chaco Footwear to help them shoot a fly fishing story to help them launch a new amphibious shoe. For this project, I traveled down to the panhandle of Florida with fly fishing guide friends. We fished for red fish with a very accomplished salt water guide from skiff, and wading the flats. I sought out the support of a few other clients of mine, Yeti Coolers and Orvis, to supply apparel and coolers to better round out the shoot. My goal was to show there versatility of the shoe while still capturing the lifestyle of fly fishing in coastal Florida.

Project Roles
Creative Director, Photographer, Producer, Retoucher
Company
Chaco Footwear
Skills
Adobe Lightroom, Adobe Photoshop, Art Direction, Creative Direction, Lifestyle, Outdoor, Sports
Media
Advertising, Photographs, Photography
Project Industries
Advertising, Lifestyle, Retail, Sports
CHACO X ORVIS X YETI
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CHACO X ORVIS X YETI
CHACO X ORVIS X YETI