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Hey Siri - Prince Oseph

Each iPhone 6s spot had its own celebrity cameo, but we were only able to squeeze 5-7 seconds into the main ads. We had so much extra footage, GREAT FOOTAGE, that we decided to make a couple of spots based solely around each celeb using the new hands-free siri. The client loved these spots and while they were only meant for pre-roll, they decided to put them on TV as well. We are very glad they did.

Project Roles
TBWA\Media Arts Lab
Copywriting, Creative Direction, Editing
Commercials - Broadcast
Project Industries
Advertising, Hardware, Software