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Mercedes-Benz TV, "The Race"

I'm told this spot saved the agency. I think that's something of an overstatement. I had the good fortune to be working with a very talented art director, Kirk Mosel. Taking a fact I'd stumbled upon writing Mercedes collateral, we created a mythic tale of the brand's endless race with itself. Both the spot and the collateral won a few awards.

Project Roles
Copywriter
Company
Mercedes-Benz
Skills
Conceptual, Copywriting, Creative Direction
Media
Commercials - Broadcast
Project Industries
Automotive