Mercedes-Benz TV, "The Race"
I'm told this spot saved the agency. I think that's something of an overstatement. I had the good fortune to be working with a very talented art director, Kirk Mosel. Taking a fact I'd stumbled upon writing Mercedes collateral, we created a mythic tale of the brand's endless race with itself. Both the spot and the collateral won a few awards.
- Project Roles
- Conceptual, Copywriting, Creative Direction
- Commercials - Broadcast
- Project Industries