We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
KFC

People don't come to KFC for the ambiance or the service. They come for delicious, quality, old-school food. The idea behind this campaign was to own that and position KFC as a local, down-home, hole-in-the-wall soul food restaurant.

Project Roles
Copywriter
Company
FCB
Skills
Conceptual, Copywriting
Media
Posters
Project Industries
Advertising, Restaurant
KFC
KFC
KFC