How do you get kids excited about hand washing?
We conducted an experiment in partnership with Purell, Private and Public Partnerships for Hand Washing and The National Association of School Nurses, to show a class of first graders the bacteria that lives on the palm of their hands.
We launched on Global Hand Washing Day with mailers sent to nurses across all 50 states and a microsite where teachers could watch the experiment.
The Global Awards | Best Use of Media
MMM | Winner | Best Health & Wellness Digital Initiative
Med Ad News | Finalist | Best Consumer Campaign
The Creative Floor | Winner | Best Direct Mail
- Project Roles
- Art Director, Designer, Type Designer
- Art Direction, Conceptual, Content, Design, Storyboarding, Type Design
- Advertising, Brand Films, Branded Content
- Project Industries
- Advertising, Health/Pharma