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Cooties Catcher

How do you get kids excited about hand washing? We conducted an experiment in partnership with Purell, Private and Public Partnerships for Hand Washing and The National Association of School Nurses, to show a class of first graders the bacteria that lives on the palm of their hands. We launched on Global Hand Washing Day with mailers sent to nurses across all 50 states and a microsite where teachers could watch the experiment. The Global Awards | Best Use of Media MMM | Winner | Best Health & Wellness Digital Initiative Med Ad News | Finalist | Best Consumer Campaign The Creative Floor | Winner | Best Direct Mail

Project Roles
Art Director, Designer, Type Designer
Company
Purell
Skills
Art Direction, Conceptual, Content, Design, Storyboarding, Type Design
Media
Advertising, Brand Films, Branded Content
Project Industries
Advertising, Health/Pharma
Cooties Catcher
Cooties Catcher
Cooties Catcher