After designing an impressive landing page complete with heavy-impact imagery and bold copy, our first major task was to produce a promotional video to build anticipation for the launch and for the people at PointsBet to use in meetings to seek additional investment. Helping PointsBet get the investment they needed to build their new brand’s future motivated us on an entire new level. We were with them, and we knew that success at this crucial stage would bring both parties even closer.
Our first concept fell on the side of ‘tradition’ appealing to the experienced and knowledgeable punters that PointsBet target. Using Apple’s ‘The Crazy Ones’ as inspiration, while reading Walt Whitman ‘Leaves of Grass’ and Rudyard Kipling’s ‘If,’ we presented our first concept by making a mockup of the video, sourcing sports footage and writing copy that nods to some of the finest moments in sporting history, addressing an audience “who knows what it takes.”
The second and approved concept goes bold, inspired by ‘The Wolf of Wall Street’ music trailer, which has the powerful Kanye West track ‘Black Skinhead’ playing over the top. Another inspiration was PayPal’s ‘New Money’ advertisement. The beat we used was lifted from ‘Hot Nigga’ by Bobby Shmurda. Choosing such a savage beat dictated the footage too, heavy hits and fullout impact. “Go for it,” they said. We perfected the copy and edited the footage, creating a video that was completely in sync: to the beat, to the hits, to each word.
- Project Roles
- Art Director, Creative Director, Designer
- Art Direction, Creative Direction, Design, Editing, Project Management
- Advertising, Brand Guidelines, Branded Content, Commercials - Video, Logos, Websites
- Project Industries