Hunter Farmer is a British recruitment agency formed in the financially-impossible time of the UK recession circa 2008. This proud brand has the spirit of fight in their blood. They came to us for branding and a new website because they appreciated the art of creativity and had faith that their best chances of standing out were with us. Their bold background and willing to embrace original thinking made them an exciting prospect for us. Their brand name – comprised of two common terms within their industry – was at the centre of our concept.
Artists at heart, we unleashed our storytelling and fine-art illustrative talent and reinvented the Hunter Farmer brand story through our unique mindset. The sketching began; pencils caught on fire and notebooks etched raw. Hunter enters stage left, Farmer right. The scene is set from these fine-art illustrations of our preloader. “They call me The Hunter,” he begins, an opening strong enough to stand amongst some of literature’s finest first lines – Moby Dick’s “Call me Ishmael” is a noteworthy comparison.
- Project Roles
- Art Director, Creative Director, Designer
- Hunter Farmer
- Art Direction, Content, Creative Direction, Editing, Project Management
- Brand Guidelines, Branded Content, Logos, Websites
- Project Industries
- B2B, Startups