GUESS - Christmas Campaign
The world-renowned fashion-brand Guess contacted Bonne Marque to team up for a Christmas campaign based on #shareyourlove. There were five other agencies in contention, but we were confident. We’re a bold brand. Guess were once known for being bold, and they needed to make a strong impact on Facebook and go viral. They seemed to have distanced themselves from the brand they used to be. Let’s bring them home.
After a dozen drafts, the script was based on two sisters spending Christmas together, the younger of which is attempting to help her sibling through a difficult time. It was an interactive story. Visually, our sketches were inspired by the work of Oliver Stone and David Lynch, in terms of ironic exaggeration. The writing had both its feet in realism and sentiment. An interesting combination. Our sentimental story – fitting the hashtag – had a razor-sharp edge of ironic coolness that reminded us of how Guess used to be.
- Project Roles
- Art Director, Creative Director, Editor (Brand/Content)
- Art Direction, Creative Direction, Editing, Scripting
- Commercials - Video, Interactive Videos, Mood Boards, Pitch Decks, Websites
- Project Industries