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GUESS - Christmas Campaign

The world-renowned fashion-brand Guess contacted Bonne Marque to team up for a Christmas campaign based on #shareyourlove. There were five other agencies in contention, but we were confident. We’re a bold brand. Guess were once known for being bold, and they needed to make a strong impact on Facebook and go viral. They seemed to have distanced themselves from the brand they used to be. Let’s bring them home. After a dozen drafts, the script was based on two sisters spending Christmas together, the younger of which is attempting to help her sibling through a difficult time. It was an interactive story. Visually, our sketches were inspired by the work of Oliver Stone and David Lynch, in terms of ironic exaggeration. The writing had both its feet in realism and sentiment. An interesting combination. Our sentimental story – fitting the hashtag – had a razor-sharp edge of ironic coolness that reminded us of how Guess used to be.

Project Roles
Art Director, Creative Director, Editor (Brand/Content)
Company
guess
Skills
Art Direction, Creative Direction, Editing, Scripting
Media
Commercials - Video, Interactive Videos, Mood Boards, Pitch Decks, Websites
Project Industries
Fashion
GUESS - Christmas Campaign
GUESS - Christmas Campaign
GUESS - Christmas Campaign
GUESS - Christmas Campaign
GUESS - Christmas Campaign