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Persil ProClean
Persil wanted to be seen as an upscale laundry detergent, so we created a spokesperson called The Professional. This suave, no-nonsense character appears in high class settings whenever a stain happens so that you can 'Experience Premium Clean'.
- Project Roles
- Art Director
- Company
- TBWA Chiat Day
- Skills
- Art Direction, Conceptual
- Media
- Commercials - Broadcast