Western Rise Spring 2016 Campaign.

I was approached by Western Rise, a mountain lifestyle apparel company, in the summer of 2015 to shoot their Spring 2016 Campaign. Western Rise's claim is that they bridge the gap between technical and fashionable mountain apparel by creating a line of apparel that you can do it all in with out having to change clothes. From early morning hikes, to afternoon river wades, to classy evening drinks at the bar, one outfit can do it all. For this project we spent a weekend in Vail, Colorado shooting from sunrise to sunset everyday with the goal being to capture the apparel in as many mountain activities as possible to really showcase the versatility of the product line.