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TOYOTA "The Longest Chase" Super Bowl Campaign

Wrote the story and scripts for "The Longest Chase", a four-part TV campaign that follows four bank robbers who steal a Prius and proceed to steal the hearts and minds of the world in the course of their epic getaway. Three of the spots aired during Super Bowl 50 and the story unfolded over five months. All four chapters of the saga can be viewed here: benhieger.virb.com

Project Roles
Copywriter
Company
Saatchi & Saatchi
Skills
Art Direction, Copywriting
Media
Commercials - Broadcast
Project Industries
Automotive
TOYOTA "The Longest Chase" Super Bowl Campaign
Collaborators