Samsung Galaxy11 Campaign

R/GA created this extensive integrated campaign for Samsung that ran for almost a year from 2013-2014, leading up to the 2014 World Cup. The work was a huge collaboration between two agencies and many revolving teams and intertwining projects that pitted 13 international soccer stars against an incoming alien invasion, united as one planet with the help of our love of football. The work included everything from stunts and OOH to microsites, online video, games, and various social media sites with the cooperation of a whole slew of world-class athletes.