Yahoo! MovieLand

Yahoo! Movieland is the summer movie-goer's one-stop destination for movie trailers, info, buying tickets and a chance to win studio-sponsored prizes all summer long. Presented as an interactive board game, users can complete the board tiles and compete for top placement. Connected through Facebook, users can share with friends and strangers alike. In addition to the microsite, a banner campaign and installation for Comic-Con 2012 were developed to tie into the summer movie season.