😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- Matthew Creative Director / Designer / Strategist
Budweiser "Made in America" Festival
Budweiser wanted to connect with a younger audience, so we decided to pair the King of Beers with the King of Rap, Jay Z, and created the first annual music festival, Made in America.
We also partnered with movie legends Ron Howard and Brian Grazer to create a feature length documentary of the festival and its creation.
- Project Roles
- Art Director
- Company
- Translation
- Skills
- Art Direction
- Media
- Advertising, Brand Guidelines, Documentaries, Events, Logos, Microsites, Mobile Apps, Packaging, Posters, Websites
- Project Industries
- Advertising, Beer, Entertainment, Music