Ruffles "All Dressed" Launch

Ruffles wanted to launch its most popular Canadian flavor "All Dressed" in the US. The problem was that Americans didn't know what "All Dressed" tasted like. The chips are a unique combination of salty, savory, and sweet flavors, so we decided to create a mascot that brought this combo to life. And that's when we got in touch with our inner Frankenstein and created the Beavoosear, a combination of three beloved Canadian creatures. Part beaver, part moose, part bear, and a whole lot of WTF?