PRG Restaurant/Food Photo Direction

Patina Restaurant Group, founded by award-winning Chef Joachim Splichal, offers elegant fine dining in over 60 restaurants in California and New York. PRG also supports the in-house culinary services for many museums and cultural centers, as well as it’s own wedding catering business. As the company grew, they had a deficit of imagery that truly represented the upscale quality of their elevated cuisine, celebrated chefs and restaurant personalities. Over two years, multiple photo shoots were necessary to build a considerable and cohesive photography archive for the restaurant group.

Project Roles
Art Director, Producer
Patina Restaurant Group
Art Direction, Creative Direction, Project Management
Photography, Portraits, Set Designs
Project Industries
PRG Restaurant/Food Photo Direction
PRG Restaurant/Food Photo Direction