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Lochte's Clean Start
PowerBar needed a Clean Start, so we enlisted the help of an athlete who needed a Clean Start of his own, polarizing swimmer Ryan Lochte.
I worked on this project from the pitch to production. It was constantly evolving and I am very pleased with the end result.
- Project Roles
- Copywriter
- Company
- bssp
- Skills
- Commercial, Digital, Social
- Media
- Commercials - Broadcast, Commercials - Video, Manifestos, Pitch Decks, Presentations, Microsites
- Project Industries
- Advertising, Packaged Goods
