The Pilot

We created a GPS-enabled tandem bike that took new employees on an adventure around San Francisco. When new hires hopped on, they didn’t know where they were going, but LED turn signals led them to iconic San Francisco establishments like Blue Bottle or Zeitgast. When employees arrived to their destination, we sent them a voucher for a free coffee, beer, or meal to share with their new coworker.

Project Roles
Copywriter
Company
AKQA
Skills
Conceptual, Copywriting
Media
Personal Project
Project Industries
Advertising
The Pilot
Support