#UpForWhatever GPS Shoes

In the spirit of the season, we created an #upforwhatever experience tailored for the NCAA tournament. Fans thought they were just trying on a pair of shoes, but our GPS-enabled kicks led them down an epic journey inspired by the madness.

Project Roles
Copywriter
Company
AKQA
Skills
Conceptual, Copywriting
Media
Interactive Installations
Project Industries
Beer
#UpForWhatever GPS Shoes
Support