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Re.de.fine Entertainment

Problem: To develop a digital awareness campaign that shows how FiOS Quantum TV redefines entertainment. Solution: Created a visual metaphor redefining how you view digital content through the UX. Users experienced how FiOS Quantum TV becomes the new standard, and everything else falls flat. Tiled diamonds flipped to reveal new content relevant to each product feature, creating an engaging and impactful user experience through different digital tactics.

Project Roles
Art Director, Designer
Skills
Adobe Illustrator, Adobe Photoshop, Art Direction, Creative Direction, Flash, Strategy
Media
2D Animations, Advertising, Branded Content, Websites
Project Industries
Advertising, Entertainment
Re.de.fine Entertainment
Collaborators