Square Loyalty

Shortly after our initial launch of Register, we introduced the loyalty program to help small businesses acquire and retain customers, and individuals to discover new businesses. The loyalty program bridged customers paying with Square’s consumer wallet app, but extended to all payment types for an inclusive program.

The loyalty program introduced first visit specials, punch cards, and regular customer status. Each program could be customized by merchants on their Dashboard to fit their needs.

Customers automatically received rewards, no matter the payment method they chose. For Square Wallet users, they could track their rewards in their mobile app and discover new businesses with loyalty programs. Others could keep track of their usage through their digital and printed receipts.