Pinterest Commerce Beta

Pinterest provides a place for people to discover the things they love. However, finding a way to make, buy or visit some of the pins they discovered wasn’t always easy. Pinterest Buyable Pins enabled pinners to buy products with just a few taps.

The commerce beta provided a proof of concept for discovering, selecting and buying products. The goal was to enable a complete discovery to purchase experience within the Pinterest iOS app.

Faced with an aggressive timeline and big goals we used rapid prototyping and design exploration to quickly illustrate the power of buyable pins to pinners and partners.