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Holiday Inn Express
Holiday Inn Express asked us to revive their iconic "Stay Smart" campaign after a seven year hiatus. We re-launched the campaign through a series of TV ads with new twists on the beloved "…but I did stay at a Holiday Inn Express last night" premise.
We expanded the well-known line to places the previous campaigns never explored, including experiential, on-property, outdoor, and a 75-foot billboard in Times Square.
- Project Roles
- Art Director, Creative Director
- Company
- Holiday Inn
- Skills
- Art Direction, Broadcast, Creative Direction, Digital, Experiential, Outdoor, Print
- Media
- Commercials - Broadcast, Environmental Design, Illustrations, Posters, Social Media Copy
- Project Industries
- Travel/Tourism
