😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- Aaina Creative Director / Product Designer / Art Director
Neem Branding
Neem was born out of a simple urge to serve better chai to the world. We started off by creating recipes that use the best ingredients that you can find. Many iterations and taste tests later, we were successful in creating two delicious chai recipes: Cardamom Chai and Ginger Chai. We're now working on expanding our menu to include Mango Lassi, Masala Lemonade and more!
The most exciting part of this project has been working on the branding and the visuals for Neem.
My involvement: founder/Creative Director
- Project Roles
- Art Director, Copywriter, Creative Director, Designer, Typographer
- Company
- Neem
- Skills
- Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Art Direction, Copywriting, Food, Lifestyle, Print, Sketch, Visual Development
- Media
- Brand Guidelines, Branded Content, Events, Icons, Lettering, Logos, Mood Boards, Packaging, Photography, Typography, Visual Designs, Websites
- Project Industries
- Beverage, Restaurant, Startups
