Philips Norelco created the Click N’ Style, a 3-in-1 electric razor, for younger men looking to achieve the perfect look from head to toe, and gain the confidence that comes when your face, body, and manly bits are well-groomed.
We took the personal ritual of male grooming – as well as the reasons that guys do it – to craft stories that tracked a transformation from unsure to the ultimate expression of confidence.
In addition to a strong TV and social push, we created a site that allowed users to delve deeper into the product functionality by utilizing a full length naked man as our canvas.
- Project Roles
- Art Director, Creative Director
- 360° Video, Art Direction, Broadcast, Comedy, Commercial, Creative Direction, Humor, Social
- 3D Animations, Commercials - Broadcast, Commercials - Video, Social Media Copy
- Project Industries
- Beauty, Packaged Goods