Norelco

Philips Norelco created the Click N’ Style, a 3-in-1 electric razor, for younger men looking to achieve the perfect look from head to toe, and gain the confidence that comes when your face, body, and manly bits are well-groomed.

We took the personal ritual of male grooming – as well as the reasons that guys do it – to craft stories that tracked a transformation from unsure to the ultimate expression of confidence.

In addition to a strong TV and social push, we created a site that allowed users to delve deeper into the product functionality by utilizing a full length naked man as our canvas.