Crocs Global Campaign Launch
Crocs had big global plans. Which was weird because they made the world's worst-looking shoe. This idea turned a super polarizing negative into a symbol of unconditional love. It won the business and then won over the hearts of foot owners and foot fetishists alike. In the 3+ years this has been the brand's global platform, Crocs stock has tripled and the brand has furthered its iconic status globally.
- Project Roles
- Copywriter, Creative Director
- Commercial, Conceptual, Copywriting, Creative Direction
- Brand Films, Commercials - Broadcast, Commercials - Video, Manifestos, Posters
- Project Industries
- Fashion, Lifestyle