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Crocs Global Campaign Launch

Crocs had big global plans. Which was weird because they made the world's worst-looking shoe. This idea turned a super polarizing negative into a symbol of unconditional love. It won the business and then won over the hearts of foot owners and foot fetishists alike. In the 3+ years this has been the brand's global platform, Crocs stock has tripled and the brand has furthered its iconic status globally.

Project Roles
Copywriter, Creative Director
Company
Crocs
Skills
Commercial, Conceptual, Copywriting, Creative Direction
Media
Brand Films, Commercials - Broadcast, Commercials - Video, Manifestos, Posters
Project Industries
Fashion, Lifestyle